John Pinto’s Little Green Book of Ophthalmology: Strategies, Tips and Pearls to Help You Grow and Manage a Practice of Distinction, Sixth Edition

The classic reference text for surgeons and managers alike that has been improving ophthalmic practices for decades, John Pinto’s Little Green Book of Ophthalmology: Strategies, Tips, and Pearls to Help You Grow and Manage a Practice of Distinction, Sixth Edition, has been updated into a new edition. 

Author John B. Pinto, a world-renowned expert on the business of ophthalmic practice, has brought his decades of expertise to bear in this comprehensive guide to practice management. Inside, Pinto covers everything from the basics of business planning to esoteric and complex topics unique to ophthalmology. 

Topics include: 

• Strategic business planning
• Leadership, governance, and discipline
• Finance, accounting, and patient accounts management
• Staff evaluation, training, and supervision
• Marketing and development
• Managing physicians
• Operations enhancement
• Facility design and management
• Improving an optical dispensary

This Sixth Edition features updates and edits throughout the book as well as 9 new appendices covering the latest trends and advice in ophthalmic administration. It is also designed in a flexible format, allowing readers to read it straight through, or just hunt down advice on the focused problems facing their practice.

As the business of ophthalmology continues to change, the proven guidance of John Pinto’s Little Green Book of Ophthalmology, Sixth Edition, will help any practice adapt and thrive.

Contents

Dedication
Acknowledgments
About the Author
Foreword by Herve Byron, MD 
Introduction
Pinto’s Ten Commandments

Chapter 1    Strategic Business Planning
Chapter 2    Leadership, Governance, and Discipline
Chapter 3    Finance, Accounting, and Patient Accounts Management
Chapter 4    Staff Evaluation, Training, and Supervision
Chapter 5    Managing Physicians
Chapter 6    Marketing and Development
Chapter 7    General Operations Enhancement
Chapter 8    Facility Design and Management
Chapter 9    Adding or Improving an Optical Dispensary
Chapter 10 Clinical Management Pearls
Chapter 11 Mergers and Acquisitions
Chapter 12 Provider Career Issues
Chapter 13 Succession and Retirement Planning

Afterword
Postscript

Appendix A The Ophthalmic Personality: How to Harness the Strengths and Overcome the Obstacles of Being (or Working for) Some of the Brightest Humans on the Planet With Craig N. Piso, PhD

Appendix B Strategic Resource Assessment: How to Find What’s Missing From Your Practice

Appendix C Scoring the Quality of Your Life

Appendix D     Is Our Practice Going to Be Okay? A (Relatively) Simple Practice Performance and Viability Index

Appendix E     Herve Byron’s Practice Evaluation: A Patient’s Checklist

Appendix F Making Better Practice Management Decisions

Appendix G Leadership Skills Assessment for Lay Managers and Providers

Appendix H Helping Your Managers Manage: Hallmarks of Superior Supervision

Appendix I How to Find and Reform or Eliminate the Weakest Members of Your Practice Team

Appendix J     Reverse Engineering From Your Personal Financial Plan to Your Practice’s Business Tactics

Appendix K     Making a Smooth Transition From Solo to Group Practice

Appendix L     Pinto’s Practice Development Doctrine: Five Easy Rules to Help You Have Fun and Stay Out of Trouble as You Grow

Appendix M Getting Things Done: The Art of Prioritization and Implementation

Appendix N Retinal Practice Performance Benchmarks

Appendix O Practice Performance Benchmarks

Appendix P Pinto’s Surgical Assertiveness Index

Appendix Q The Twin Bridges Protocol: A Proposed Methodology to Measure and Improve Cataract Surgeon Skills

Appendix R Signposts of Surgeon Career and Life Happiness With Craig N. Piso, PhD

Appendix  S Improving Practice Board Meetings

Appendix T Twenty Rules for Group Practice Harmony

Appendix U Recognizing, Revising Common Adverse Ophthalmologist Behaviors

Appendix V Is Eye Care Slowly Industrializing?

Appendix W The Benefits of the Physician–Administrator Dyadic Leadership Model

Appendix X Success Factors for Making Mergers Work

Appendix Y     Eight Guidelines for Better Practice-Wide Communication

Appendix Z Assessing the Effectiveness of Your Staff Hiring and Management Practices

Appendix AA Key Concepts to Enhance Profit Growth

Appendix AB Heads Up: Ten Things Every Owner Should Know About Their Practice

Appendix AC Excess Task Loading: An Overlooked Dimension of Provider and Practice Stress

Appendix AD The Biology of Practice Business

Appendix AE Great Staffing Habits for a Healthy Practice

Appendix AF Seizing Life in Paris, Seizing Life in Your Practice

Index

About the Editors

John B. Pinto is the most-published author in the United States on ophthalmology practice management topics. He founded J. Pinto & Associates, Inc., an ophthalmic practice management consulting firm, in 1979. Since then, he has provided strategic planning, operations, and marketing advice to pharmaceutical companies, basic science centers, hospitals, multispecialty clinics, and single-specialty facilities. For more than 40 years, a majority of the firm’s service has been to ophthalmic practices ranging from small solo practices to high-volume market leaders, teaching centers, and ophthalmic product companies. He has been active as a practice consultant in North America and Europe and has worked and lectured in South America, New Zealand, Australia, and Asia.

Pinto is best known as a strategic planning and economic advisor to practices large and small. In addition to covering most dimensions of modern practice operations management, he is a career advisor, providing individual coaching and contract negotiation services to new graduates and midcareer employed ophthalmologists. As a subspecialty interest, Pinto is active in the ever-evolving sphere of refractive surgery and is among the most experienced advisors in this domain, helping surgeons with the growing challenges of this field. His professional life today is rounded out with succession planning, practice appraisals, partner dispute mediation, merger/acquisition counsel, and leadership development for administrators and managing partners.

A prolific writer, Pinto is the author of several books beyond the classic text you now hold:
Turnaround: Twenty-One Weeks to Ophthalmic Practice Survival and Permanent Improvement
Ten Eyecare Practices: Benchmarks for Success Cash Flow: The Practical Art of Earning More From Your Ophthalmology Practice, coauthored with E. Anne Rose
The Efficient Ophthalmologist Legal Issues in Ophthalmology: A Review for Surgeons and Administrators, coauthored with Alan Reider and Allison Shuren
The Women of Ophthalmology, coauthored with Elizabeth Davis, MD
Ophthalmic Leadership: A Practical Guide for Physicians, Administrators, and Teams
Simple: The Inner Game of Ophthalmic Practice Success, which is a companion text to John Pinto’s Little Green Book of Ophthalmology
UP: Taking Ophthalmic Administrators and Their Management Teams to the Next Level of Skill, Performance, and Career Satisfaction, coauthored with Corinne Z. Wohl
Pinto is also the author of Marketing Your Ophthalmic Practice, the first book devoted to the topic. 
Pinto is a member of the editorial boards of Ocular Surgery News, Ophthalmology Management, Ophthalmology Business, and Premier Surgeon, and a regular contributor to other eye care publications.

John Pinto is available for individual, practice, and corporate consulting services to supplement this book at: 
J. Pinto & Associates, Inc.
2926 Kellogg Street
Suite B18
San Diego, CA 92106 
619-223-2233
pintoinc@aol.com 
www.pintoinc.com