John Pinto's Little Green Book of Ophthalmology: Strategies, Tips, and Pearls to Help You Grow and Manage a Practice of Distinction, Fifth Edition is a classic reference text for surgeons and managers alike. Topics include: strategic business planning; leadership governance, and discipline; finance, accounting and patient accounts management; staff evaluation, training and supervision; marketing and development; managing physicians; operations enhancement; facility design and management; adding an optical dispensary; and much more.
About the AuthorJohn B. Pinto is the most-published author in America on ophthalmology practice management topics. He founded J. Pinto & Associates, Inc. in 1979. Since then, he has provided strategic planning, operations, and marketing advice to pharmaceutical companies, basic science centers, hospitals, multi-specialty clinics, and single-specialty facilities.
For 40 years, a majority of the firm's work has served ophthalmic practices ranging from small solo practices to high-volume market leaders, teaching centers and ophthalmic product companies. He has been active as a practice consultant in North America and Europe and has worked and lectured in South America and the Far East.
Pinto is best known as a strategic planning and economic advisor to practices large and small. In addition to covering most dimensions of modern practice operations management, he is a career advisor, providing individual coaching and contract negotiation services to new graduates and mid-career employed ophthalmologists. His professional life today is rounded out with succession planning, practice valuations, partner dispute mediation, merger/acquisition counsel and leadership development for administration and physicians.
A prolific writer, Pinto is the author or co-author of several books, including:
- UP: Taking Ophthalmic Administrators and Their Management Teams to the Next Level of Skill, Performance and Career Satisfaction, with Corinne Wohl
- John Pinto's Little Green Book of Ophthalmology, Fifth Edition
- Simple: The Inner Game of Ophthalmic Practice Success
- Turnaround: Twenty-One Weeks to Ophthalmic Practice Survival and Permanent Improvement
- Ten Eyecare Practices: Benchmarks for Success
- Cash Flow: The Practical Art of Earning More from Your Ophthalmology Practice, with Anne Rose
- The Efficient Ophthalmologist
- Legal Issues in Ophthalmology: A review for Surgeons and Administrators, with Alan Reider and Allison Shuren
- The Women of Ophthalmology, with Elizabeth Davis, MD
- Ophthalmic Leadership: A Practical Guide for Physicians, Administrators and Teams
- Marketing Your Ophthalmic Practice
Pinto is a member of the editorial boards of Ocular Surgery News, Ophthalmology Management and Premier Surgeon, and a regular contributor to other eye care publications.